Performance Marketing Specialist – Meta & Google Ads (Shopify E-commerce)

About Duong Jewelry

Duong Jewelry is an independent designer jewelry brand with boutiques in Milan, Hanoi and Ho Chi Minh City.

We create handcrafted jewelry featuring natural gemstones, combining contemporary design with traditional craftsmanship. As we expand our Shopify e-commerce business in the United States and international markets, we are looking for an experienced Performance Marketing Specialist to help us grow our online business.

Your Mission

Your mission is to plan, launch, manage and continuously optimize paid advertising campaigns that generate profitable online sales and sustainable business growth.

Creative assets—including photography, videos, product information and most advertising materials—are produced by our internal team. Your role is to transform these assets into high-performing advertising campaigns through data-driven strategy, testing and optimization.

We are looking for someone who proactively identifies growth opportunities, proposes new ideas and contributes strategically—not someone who simply executes advertising campaigns.

Responsibilities

• Plan, launch and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

• Build and optimize advertising campaigns using creative assets provided by our internal team.

• Develop audience targeting strategies, campaign structures and budget allocation.

• Manage Google Shopping campaigns and Google Merchant Center.

• Set up and optimize remarketing campaigns across Meta and Google.

• Monitor campaign performance and continuously improve ROAS, CPA and conversion rates.

• Conduct A/B testing on audiences, campaign settings and creative variations.

• Work with Shopify Analytics, Meta Pixel and Google Analytics 4 (GA4).

• Analyze campaign performance and provide actionable recommendations.

• Suggest improvements to landing pages and product pages to increase conversion rates.

• Collaborate closely with our internal creative team to ensure campaigns align with business objectives.

• Prepare concise weekly and monthly performance reports.

What You Will NOT Be Responsible For

The following activities are managed by our internal team:

• Product photography

• Video production

• Graphic design

• Brand identity and visual direction

• Social media content creation

• Community management

• Organic social media management

Your primary responsibility is paid advertising strategy, campaign execution, optimization and performance analysis.

Requirements

Required Qualifications

• Proven experience managing Meta Ads (Facebook & Instagram).

• Proven experience managing Google Ads.

• Experience working with Shopify e-commerce brands.

• Strong understanding of Google Merchant Center.

• Experience with Meta Pixel and Google Analytics 4 (GA4).

• Strong analytical and problem-solving skills.

• Experience improving ROAS and conversion performance.

• Ability to interpret campaign data and provide strategic recommendations.

• Good written and spoken English.

• Ability to work independently and proactively.

Preferred Qualifications

• Experience with jewelry, fashion, luxury or lifestyle brands.

• Experience advertising in the US market.

• Knowledge of Conversion Rate Optimization (CRO).

• Experience launching or scaling international e-commerce brands.

Engagement

• Remote freelance / contract position.

• Flexible working hours.

• Long-term collaboration preferred.

• The workload will vary depending on campaign requirements and business growth.

• Weekly online meetings.

• Close collaboration with our internal creative team.

What We Offer

• Opportunity to work directly with the founders of an independent international jewelry brand.

• Long-term collaboration with significant growth potential.

• Flexible remote working environment.

• High level of autonomy and responsibility.

• Opportunity to contribute directly to the international growth of Duong Jewelry.

• Compensation will be discussed based on experience, scope of work and availability.

Success Looks Like

Within the first six months, you will:

• Successfully launch and optimize Meta and Google advertising campaigns.

• Build a scalable customer acquisition strategy for the US and international markets.

• Achieve profitable and sustainable advertising performance.

• Continuously improve ROAS and conversion rates.

• Provide strategic recommendations that contribute to the long-term growth of Duong Jewelry.

How to Apply

If you are interested in joining Duong Jewelry, please submit:

• Your CV (PDF)

• LinkedIn Profile

• Portfolio or personal website (optional)

• A brief introduction about yourself

• Examples of 2–3 Shopify or e-commerce brands you have worked with, including your role and the results achieved.

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Interested in joining our team? Send your CV to duongprecioushc@gmail.com